Have you built your company’s website yourself? Or thought about taking the Do It Yourself approach to website design? It’s tempting. Companies like GoDaddy, WIX, and Squarespace all say it’s easy, and you can do it yourself! Squarespace says “… the simplest way to create a beautiful website.” That may be true, but as the saying goes, beauty is only skin deep. Here’s just a few things you miss out on when you don’t hire a professional web designer.
Experience – A professional website designer has learned what to do, and what not to do over years and potentially hundreds or even thousands of successful projects. They’ve done it before, got it wrong and learned from their mistakes. Now it’s your turn… are you going to get it right on your first attempt? Not likely. Think back to the first time you tried something… riding a bicycle, learning to swim, or how about giving someone else a haircut? Yep, that first time tends to end with skinned knees, swallowing lots of water and embarrassed trips to the professional hair designer saying “Can you fix this?”.
Website designers get their share of “Can you fix this?” questions from first time Web developers. Typically these questions come up around technical issues or SEO (Search Engine Optimization) best practices. Things like…
- How do I get a website form like a contact us page to submit, e-mail the contents, and then insert the information into a database or CRM system so I don’t have to rekey it?
- “How do I connect my website to a credit card merchant account and payment gateway?”
- “How many keywords should I put into the meta keywords tag?” (Hint… zero!)
- “How long can my meta description be?” (150ish depending on the characters used)
- Or one of my favorites… “Why do I need so much text on the page, no one is going to read it anyway right?”
Those are good examples of what the DIY Web designer thinks to ask. But what really bites them in the butt are the questions they don’t even know to ask. Or as a favorite business coach once told me… “You don’t know, what you don’t know!”
Just a few things that fall into this category…
- Compressing images
- Alt tags
- Proper use of H1, H2, H3, etc. tags
- Schema tags
- HTTPS SSL Encryption & security in general
A Team – Lots to know as indicated by that short list above. Which points out one of the other benefits of hiring a professional, there’s probably a whole team of people. Each team member who is a specialist in what they do. One guy, probably with long hair, is the designer and knows color theory and the right colors to use to draw in your target site visitor. The next team member is a Web developer or coding geek. He’s the guy with the Mountain Dew at his desk working late into the night and typing undecipherable code and symbols into your HTML page. Don’t forget the SEO expert that looks at your keyword phrases, intuitively knows what the searchers intent was when they typed them and can translate that into SEO optimized pages that will skyrocket you to the top of the Google results. Oh, and now that people are actually looking at your site, the copywriter that turned your “I do this”, and “our product does that” into enticing copy that your new site visitors actually want to read… and will lead them to contact you or buy through your new shopping cart system.
There are so many little details that must be done and done right for your website to succeed and turn into a money making lead generation machine. If “It takes a village to raise a child”, then it truly takes a professional Web designer and their team to give birth to an award winning website.
Don’t go it alone. The investment you make in hiring a professional Web design company will reward you with returns for years to come.
Brian Rideout, Chief Pixel Pusher
BANG! Web Site Design started building websites in 1996 before Google was born. The BANG! Team working out of Phoenix, Arizona has seen it all and wrote the book on website design, SEO and Internet Marketing. Their tag line of “Websites With IMPACT! – Measurable Results Guaranteed” expresses their commitment to the success of their client’s website.