Trends in web design change with each passing year. Although, every new trend doesn’t necessarily mean that it is time to update your site. However, it might be a good idea to give these ideas a further look if the trend is the result of Google making changes to its search engine algorithm or developments in technology that will improve the usability of your site.
Here are the top web design trends for 2016.
Minimalism and Flat Design
Flat design and minimalism were important trends in 2015 and it is likely that they will continue in 2016. The reason why these design styles are so popular is because they eliminate the clutter and are excellent at putting the focus on the important features of the website. Using rich colors and attractive images is important for creating attractive sites using this design style.
As animation speeds improve online, the use of interactivity in web design is increasing. Interactions are designed to provide value to the user and help to increase site engagement as a result. From simple, animations to complex site experiences, web design is becoming even more creative in 2016.
Custom icons are being used more and more to help brands differentiate their website designs from the competitions. With icon kits that are easy to create and use, designers are experimenting with a variety of custom icons that have never been seen before.
Stock Elements Are Becoming Outdated
More and more companies have decided that stock elements, such as stock photography and icons, are no longer good enough for their brands or their websites. As a result, many are hiring graphic designers to develop more personalized ideas. While some companies are just upgrading their images to ones taken by the company, others are incorporating videos, infographics and other customized content in place of stock images.
Functionality Comes First
In earlier times, the average user may have selected companies to do business with based on how beautiful their websites are. However, these days users are focusing on function more than aesthetics. If your website doesn’t load properly on a mobile device or takes too long to load, you should expect to be left behind in 2016.
The use of mega menus and hamburger menus have become more popular among web designers for the purposes of making it easier to navigate websites on mobile devices. However, the behavior of your users and the content of your site should determine whether this trend will work for your site.
Eliminating Load Screens
Back in the days when Flash was all the rage, many site owners would have you sit through an animation before you could view the website. However, with bounce rate being considered as an important ranking factor in the eyes of Google, many companies are doing away with load screens to get right to the point.
Typography has made a comeback in web design. However, fonts that offer clear presentation are preferred. The idea behind this concept is to affect users on a psychological level to help them create emotional connections with a brand. Using typography to communicate your message on your website can also be helpful for SEO purposes if it provides crawlable content.
These are are just a few of the concepts that we are beginning to see in 2016 for websites. It is important to keep up with these trends to ensure that your brand always reflects modern consumer expectations online.
What are some of the design trends you’ve noticed in 2016?
Infintech Designs is a New Orleans based SEO & Web Design company. They provide data driven, measurable internet marketing campaigns with trackable results. Brian Hong and his small team of SEO ninjas are dedicated to increasing their client’s search engine visibility, leads, and sales online.