Metabrand

The website for INIT was designed and developed by Virtualnetia for architect Piotr Barański, founder of the INIT Studio in Gorzów Wielkopolski. The goal of the project was to create a refined, minimalist online portfolio that reflects the character of the studio’s interior architecture and furniture design work.

The design focuses on clarity, balance, and elegance — emphasizing large-format visuals, calm typography, and a monochromatic color palette inspired by architectural materials. The layout highlights the studio’s philosophy of precision, proportion, and timeless aesthetics, allowing the projects to take center stage.

The result is a modern, responsive website that seamlessly combines visual purity with functional structure, perfectly representing the design language and professional identity of INIT.