WLS is a digital agency. We help brands create through strategy, story-telling, digital products, and integrated experiences on web, mobile, and in the world.
Nearly 15 years after the iconic CK One hit the shelves, Domani Studios was tapped for the global launch of CK2, a fresh evolution of the massively popular unisex fragrance.
DOMANI led the strategy and execution of CK2’s global online campaign which incorporates a wide range of digital tactics, including a responsive microsite designed for two people to engage, and find an excuse to get together and push the boundaries.
To kick-start the experience we asked couples to push the boundaries with a series of “dares” – anything from “Squeeze Together” to “Get Wet Together” was on the table. Friends and lovers were then encouraged to share their photo using CK2’s #the2ofus hashtag. This tapped perfectly into our target audience’s inclination for social sharing while also celebrating the provocative, playful, intimate spirit of the CK brand.
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