Skillex is an educational platform. Students can choose between 250 online courses in 10 fields, including data science, art, business, and many others.
Consumers don’t need a product, they need help to make life better. So, we concentrated on the JTBD concept. In this way, our team has developed several visual identity types and structure prototypes. The marketing team considered them. They chose the best examples. We concluded that a better solution is to use the principle of minimalism and clarity.
Color scheme: lime green, soft orange, blue. These colors are unobtrusive and harmoniously combined.
The landing page was made in Webflow. The first screen is interactive and immediately encourages interaction with the platform. The structure of the site and the application are thought out in terms of marketing. There are no small fonts or implicit buttons. Every user of any age will quickly understand the interface.
The application provides a dashboard for tracking your progress in learning. Such statistics motivate you not to miss lessons and use the platform more often to improve your level.
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