The Secrets of the Old Apartment House is an interactive story about a St. Petersburg communal flat told by its oldest resident — a cockroach named Iosif Usikov. Through his memories, visitors explore over a century of life, changing eras, and residents. The site blends literature, illustration, and immersive design, turning history into an atmospheric journey through time.
This B2B prospecting platform showcases a powerful visual narrative through smooth micro-interactions, scroll-triggered animations, and dynamic content reveals that guide visitors through Scalability’s value proposition. The design employs a clean, contemporary aesthetic with bold typography and a carefully curated color palette that reinforces trust and innovation.
The copywriting is razor-sharp, immediately communicating the platform’s core promise: “Contact the right person, at the right company, at the right time, with the right approach.” Each section is pedagogically structured to educate prospects about sourcing, identifying, enriching, and contacting decision-makers across 1M+ companies.
Key design highlights include animated data visualizations, interactive feature showcases, and seamless transitions that make complex B2B processes feel accessible and engaging. The site’s architecture balances aesthetic appeal with conversion optimization, featuring strategic CTAs and social proof elements like “24 meetings generated per month.”
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