Brand Appart – Brand & Product Agency

Koto rebuilt MassiveMusic’s site to prove a simple point: brand rules should not soften on their way to digital. They should sharpen. The new experience keeps the soul of the identity intact while delivering the speed, control, and operational efficiency a modern B2B platform needs.

The team translated motion and visual effects first crafted in After Effects into performant, browser-native code. Patterns, masked text treatments, and ambient video interactions are generated live on the page rather than baked into static assets. Good City, Koto’s development partner, worked closely with the team to match look, timing, and feel down to the pixel, keeping the identity’s expressiveness fully intact as it moves from guidelines into a real interface.

Most brand systems degrade the moment they hit the web. MassiveMusic’s does not. The blend of creative coding, performance engineering, and CMS-level generation keeps the identity alive at production scale. Editors can publish more, faster, and always on brand. The result is an experience that feels expressive, fast, and built to convert.