In 2002, our funky little Colorado grown brew-pub started stuffing our huge,
voluminously hopped mutha of a pale ale in a can (Dale’s Pale Ale). That not only began the craft-beer-in-a-can craze,
but has grown to add a brewery to the hills of Pisgah National Forest in Brevard, NC and another in the Live Music
Capital of the World, Ausitn, TX, in 2016. Cans keep beer fresher, longer by eliminating the damaging effects of
light and ingressed oxygen while being infinitely recyclable and portable…taking them where your next soul
saving adventure takes you.
Nearly 15 years after the iconic CK One hit the shelves, Domani Studios was tapped for the global launch of CK2, a fresh evolution of the massively popular unisex fragrance.
DOMANI led the strategy and execution of CK2’s global online campaign which incorporates a wide range of digital tactics, including a responsive microsite designed for two people to engage, and find an excuse to get together and push the boundaries.
To kick-start the experience we asked couples to push the boundaries with a series of “dares” – anything from “Squeeze Together” to “Get Wet Together” was on the table. Friends and lovers were then encouraged to share their photo using CK2’s #the2ofus hashtag. This tapped perfectly into our target audience’s inclination for social sharing while also celebrating the provocative, playful, intimate spirit of the CK brand.
Measponte è un progetto calato nel presente, in sintonia col mondo, ma definito dal carattere italiano, che si nutre di tradizione artigianale. Estetica e tecnica si compenetrano in una formula precisa: un distillato di estro, comfort e design della calzatura, che fa capo alla ricerca pura e allâinnovazione.
SmartCreative is a marketing agency located in Michigan’s beautiful Upper Peninsula. We passionately create, develop, and market brands that we believe in.
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