Calvin Klein CK2

cssnectar_1170x600
24 Aug 2016

6     12071

PUBLIC RATING

0
Design
0
Coding
0
Creativity
0
Total

RATE THIS SITE

Design

Coding

Creativity

 

ABOUT

Calvin Klein CK2

Nearly 15 years after the iconic CK One hit the shelves, Domani Studios was tapped for the global launch of CK2, a fresh evolution of the massively popular unisex fragrance.

DOMANI led the strategy and execution of CK2’s global online campaign which incorporates a wide range of digital tactics, including a responsive microsite designed for two people to engage, and find an excuse to get together and push the boundaries.

To kick-start the experience we asked couples to push the boundaries with a series of “dares” – anything from “Squeeze Together” to “Get Wet Together” was on the table. Friends and lovers were then encouraged to share their photo using CK2’s #the2ofus hashtag. This tapped perfectly into our target audience’s inclination for social sharing while also celebrating the provocative, playful, intimate spirit of the CK brand.

LATEST NOMINEES

Code and Core

Code and Core builds scalable and reliable custom software for businesses of all sizes and industries. We transform your ideas into top performing digital products that your customers truly value.

03/14/25
10

Code and Core by Code and Core  

Fooror

Vivid is designed to link clients with businesses in a meaningful way, stirring emotions and ensuring lasting recall. It markets products ethically, avoiding forceful sales strategies.

03/13/25
15

Fooror by Dmytro Diuh  

Honhar {The Skill Project}

The Most Practical Skill Academy with expert-led courses & workshops! 🚀

🔹 What’s in Store? 🔹

– Learn from industry pros with 25+ years of experience.
– Engage in discussions, doubt sessions & interactive games.
– Work on live projects with real ads, websites & paid tools.
– Get dedicated placement support to boost your career.
– Enjoy lifetime access to study material & ongoing guidance.

Learn, earn & grow with us!

03/12/25
35

Honhar {The Skill Project} by IOTA A Creative Agency