Designing & Color Blindness

ComPsych is the world’s largest provider of employee assistance programs (EAP), and supports over 130 million people in more than 190 countries. They came to us to reimagine their 40 year old brand and redefine their strategy and visual identity. They were pretty old-school and they had a lot of new fancy startups with cool branding gnawing at their heels, so the goal was to help them solidify their position as the actual market leader.

We took the time (outside our scope with them) to put together a brand website that consolidates this new direction.