Love Fila

LOVE FILA is a unique, mobile-friendly, responsive website introducing the exclusive Fila clothing collection designed by Marion Bartoli, French former professional tennis player.

A playful call-to-action takes the user into a super-energized video showcasing the bold, colorful clothing collection along with splashy animated graphics and vibrant transitions. On mobile, the video is built in SVG to ensure a robust, smooth visual experience.

The menu section unveils all the products, featuring a smooth panning interaction over the full-bleed background imagery.