LESS+MORE | A San Diego Design and Branding Agency

Atomicdust created a new brand identity for UMT, reflecting the strength of their operations across transportation and logistics. With the brand in place, it was time to express it online.

The new UMT website is dynamic and vibrant. Deep navy contrasts with lime-green—an unexpected palette for logistics that keeps the site modern and memorable. Bold headlines convey confidence, and audience-based navigation means visitors don’t have to do any guesswork. Animated stats, client logos and approachable photography emphasize UMT’s trustworthiness. An icon-based visual language to communicate the company’s security and technology eliminate the need for dense paragraphs. Soft transitions between sections encourage the reader to keep exploring more.

Now, UMT has a powerful site that supports sales, and shows the standards behind its service before a shipment ever leaves the dock.