HeadsUp

First Episode Psychosis (FEP) affects about 100,000 adolescents and young adults in the U.S. each year. Yet, due to rampant misconceptions and stigmas around this condition, too many individuals go un- or under treated. A group of doctors, specialists, and advocates approached us to help them design and launch a new brand dedicated to improving awareness and overturning stigmas around FEP in Pennsylvania. After months of researching, conceptualizing, designing, and building, HeadsUp was born—a new beacon of hope for those struggling with their mental health.