RED — Interactive

RED developed the brand and all aspects of the platform, and architected it from end-to-end along with a go-to-market strategy, & sales planning | This included the brand ethos, look, and attitude, as well as an authentic, humorous voice that would work for all of our original content types: written articles, video series, and social posting on all platforms | We are also responsible for the ongoing product and technology development, content strategy and execution.